Marketing and Sales Training
Social media marketing is online word of mouth marketing. It is not search marketing, TV, radio and print marketing. It is about engagement and that’s value and not volume. It is disruptive to the marketing and advertisement world. Digital marketing agencies are springing up everywhere to help small and medium businesses strategize the use of all the social networking channels. These marketing agencies are the silent direct competitors of the local media companies’ sales force as they are driving the ad spending to Facebook, YouTube, Pinterest, etc.
Social media marketing will provide information on how to use social media tools and platforms to create and foster communities and relationships. Understanding what tools are available and how to use them effectively is the key to success in social media marketing. Businesses also need to understand how they can reach out to their customers and, more importantly, why they need to reach out to their customers.
At TotalPaas, we train our partners’ sales staff to compete against these digital marketing agencies. Furthermore, we provide sales training that harness the power of local marketing mix. This requires building knowledge base of digital marketing for sales staff. We do this by providing on-site training, webinars and in the field workshops and coffee talk with local merchants. Sales staff also learn to hunt for new businesses, drive new quality leads, competitive selling and propose value rather than product push. With the new level skill set and confidence, the sales staff is re-energized as they become the business consultant for local businesses focusing on helping them with new revenue rather than selling features and benefits. With the new surge of energy and confidence, sales team has shown growth across traditional and digital sales.