Solution

TotalPaas provides a turnkey local social marketing platform for local radio, telco, cableco, television and newspapers — converting trusted local brands and relationships into revenue.

In a marketplace driven by social media economics, the local media company must leverage existing real-world communities using the power of geo-social marketing and networking to create a local groundswell– a viral marketing effect from within the local community.

The TotalPaas geo-social marketing solution amplifies the local conversation by giving local businesses, organizations, and individuals a rich geo-local social marketing platform, operated by a local brand they’ve known and trusted for years.  Local businesses profit by connecting directly with their audiences to become part of the local conversation. Users are immersed in a site comprised of professional journalistic content mixed with the local conversation, community-generated content (blogs, commentary, photos, videos, etc.), and geo-relevant social media content from external feeds.  With TotalPaas, the local media company now assumes a new, more powerful role as curator of the local conversation– generating new, scalable sources of revenue.

Powered by the community and backed by the trusted brand of the local media company, TotalPaas provides the most powerful, relevant, and comprehensive local media monetization solution available.