The local digital revenue is explosive and becomes the center of attention for the next billion dollar market. Giant Internet technology companies and hundreds of newly established media companies expand their reach to target consumers at the local community level at the same time National advertisers are working to localize their campaign. Mass marketing quickly shifts to a more tailored and relevant message that connects its well-defined targeted audience for maximum response. When ads are relevant, they become resources for consumers. Advertisers are willing to pay more for higher conversion rate than the mass number of people that the ads reach. The metric changes to quality versus quantity. Geo-social, also known as location-based social media, quickly becomes one of the key models for its highest potential of new advertisement revenue for its relevant and cost-effective ad placement.
Local media companies have the unique competitive advantage to the new revenue that giant Internet companies wish they have, and that’s being from the inside of the local market and a trusted brand that takes decades to build. The revenue lost to digital technology of search and social media is once again transformed to a new form of revenue that can be realized with a proper technology partner.
At TotalPaas, we build a platform for local media companies to immediately lead and capture the full potential revenue of location-based social media marketing. The foundation to gaining new customers is the ability to be host of local conversation and using not other social media channels. The sustaining revenue growth is to own the user data and connect users to advertisers with relevant ads.