FAQ
TotalPaas is a geo-social marketing platform company. TotalPaas provides a white-label hosted online portal and marketing program that enable local media companies to generate new revenue streams by serving targeted advertising and deals to local communities.
TotalPaas provides a geo-based social networking platform where local residents and businesses can connect and discuss daily issues, discover and share things, and find great local businesses and deals. People can interact in a myriad of ways including real-time buzz boards, groups, pictures, commenting, and connecting.
PortalPaas, a TotalPaas platform, is unique because of its highly integrated back end processing that is designed with key components to localize conversations and connecting local businesses with their audiences. It’s social media at its best, and that’s at the local level. PortalPaas is built for monetizing local data with integrated capabilities including membership management, multiple self-serving ad and deal models, user-driven content creating and publishing, geo-based targeted data, social networking at the community and personal level, and many more. PortalPaas is most powerful when it’s coupled with a locally trusted brand who has a long-time relationship in the local community. Global social sites like Facebook, AOL, and Google cannot provide the level of trust nor do they have the local relationships that the local media company has. Best of all, by partnering with TotalPaas, local media companies keep the revenue where it should be– in the local area.
TotalPaas has developed the first advertising system (patent-pending) designed exclusively for local businesses. With the TotalPaas platform advertisers can target residents right down to the city block. Advertising is charged according to the distance (area) covered. With TotalPaas businesses can realize a far higher, more effective CPM rate.
TotalPaas serves all local media companies including radio, television, cable companies, telco companies, and newspapers.
Open source platforms like Drupal and WordPress are great for managing content. But developing an end-to-end social marketing platform, designed for user interaction and monetization exceeds the limitations of these platforms. If you take into account the amount of resources, time, and cost associated with development, test, operations, and maintenance, this quickly becomes a cost-prohibitive, monumental effort. TotalPaas provides seamless transparency for all development, test, operations and maintenance, allowing the local media company to focus on what is most important– immediate revenue generation.
TotalPaas provides a comprehensive package consisting of all applications, setup services, hosting, and support, as well as a phased marketing program. TotalPaas offers a unique blend of geo-social technology and a community-minded marketing program to develop new revenue stream.
There is no upfront cost or recurring fees for qualified partners. The TotalPaas model is a partnership with revenue sharing.
It takes a simple domain name, a logo, and your content feed. The site can be launched as little as 2 days.
For implementation and site management, TotalPaas works with the person on your staff who is responsible for information technology. Because the TotalPaas platform is highly automated, your IT manager’s time is typically spent on becoming acquainted with the site features and functionality. For marketing and sales, TotalPaas works with your director of sales to come up with marketing plan to drive new leads in support of sales goals and deliver result in new revenue stream.
TotalPaas pre-populates the site with a nationwide business directory that consists of around 18 million records. If you have an existing directory that you would prefer to use, we would explore the possibility of pulling that data into the system.
TotalPaas provides a comprehensive package that consists of all applications, setup services, hosting, and support, as well as a phased community marketing program. TotalPaas conducts weekly calls to provide ongoing support of your staff, and attends the first few business venues to present to local businesses on your behalf as part of field training for your sales staff. And finally, as your partner, TotalPaas stays by your side along the way to help guide and train when necessary, craft promotional ideas, monitor activity, and to resolve any issues as they arise. You will give us access to your sales staff, provide us with local information as necessary, schedule and setup any and all business venues, order and distribute promotional materials (flyers, banners, signs, window clings, etc.), launch PR as needed, and post periodic and frequent advertisements across the current advertising mediums you serve (print, online, radio, television).