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Marketing has evolved toward a complex route since the advent of the computer and the Internet.  Today, most marketers consider print as the non-traditional way, and the traditional way becomes the digital avenue with blogging, article directories, social media, search, etc.

Traditional or non-traditional, this is the best opportune time for businesses to build …

Social Media Revamps Marketing Basics, The Fifth “P”
Have you observed how so many things have been changing since the advent of the social media? What used to be the norm is now redefined because of the more advanced ways businesses and targeted markets now interact.

The Change in Marketing

The basics of marketing used …

For the past several years now, people have been claiming that the internet edition of the newspaper is ‘Newspaper 2.0.’    So if we follow that train of thought, moving the newspaper to a mobile device is now ‘Newspaper 3.0?’  Look folks, moving the print edition newspaper onto another medium is not a revelation. It doesn’t …

In recent posts I pointed out many of the challenges the newspaper industry is facing:

• Subscription and advertising revenues are on the decline
• Attempts to move to the internet have had lackluster results
• Operations have been cut to bare bones
• Analysts have for the most part abandoned the industry

In the recent PEW report State …

It’s no secret that Patch wants to put a stake through the heart of the newspaper industry.  This equates to nothing less than an invasion by a huge corporation whose objective is to eliminate the local newspaper, implant their local advertising platform, and suck dollars out of small towns.

The Internet has changed the world as we once knew it. Traditional small businesses were able to open their doors to their community and be on their merry way to a long and happy successful future. Times have changed and we no longer have that automatic dedicated sense of loyalty to community businesses or do …

The world of hyperlocal news is abuzz with talk about social media. Organizations that want to make the most out of online marketing have to give careful consideration to today’s top social networking sites. Initially, many businesses had a hard time taking social media seriously; today, those who don’t are at risk of falling behind …

It started with music, but has been slowly spreading to other industries. The digital takeover shows no signs of slowing. All businesses and industries go through changes, but what makes this time different is the force behind the change. This time, users are driving publishers to change how they do business, or face being shut …

One very basic marketing concept revolves around brand building. In order to create and maintain a positive image with your customers and prospective customers, you need to develop a solid brand. There are many different ways to go about brand building, and the Internet has made it easier than ever to do so. If you’re …

In a move that went largely unnoticed, Facebook recently debuted a revised version of the Community Pages feature. When users search for many popular brands, the first result that they’ll get – and the one that most of them will ultimately land on – will be the brand’s Community Page. This page will simply cull …