It’s no secret that Patch wants to put a stake through the heart of the newspaper industry. This equates to nothing less than an invasion by a huge corporation whose objective is to eliminate the local newspaper, implant their local advertising platform, and suck dollars out of small towns. Paul Hoffman from EditorsWebLog.org asks, “Will [...]
10 Strategic Changes the Newspapers Must Make to Reinvent Themselves
A list of the 10 most critical changes the newspaper industry must make now—before it is too late.
Newspaper 2.0–The Social Newspaper
Newspaper 2.0 signifies a shift in the newspaper business model–the dawn of a new age for the newspaper industry. Newspaper 2.0 is designed to take the newspaper industry to new heights– making it the center of the local community and serving as the public go-to destination for local information and communication.
Newspapers — Get Disruptive!
It’s Time for the newspaper industry to THINK DISRUPTIVE–to move beyond the development of a new facade on the newspaper website, a Facebook fan page, comments on articles, or a paywall. The newspaper industry needs to embrace and enact real change, with a real strategy. This is about changing the newspaper’s role in the community, and above all changing their business model.
What the Big Online Companies Do NOT want Local Publishers to Know
Big online media giants fear one thing most — that local publishers might one day wake up and realize that their trusted brand and relationships pose a major threat to their plans to dominate in local markets. Well that time is here and now. We’re now starting to observe a sea of change. If 2010 was the year of business waking up and accepting social media, 2011 looks like it might just be the year that local media gets on board and takes steps to resume their leadership role in the local community.
TotalPaas and MainStreet Media Join Forces to Capitalize on Local Web Content
Dec 16, 2010 — TotalPaas and MainStreet Media Join Forces to Capitalize on Local Web Content
Local is Fueling Much of the Online Ad Market Growth
If you ever wondered why so many people are trying to ‘crack the nut’ on the hyperlocal advertising industry, industry analyst Mary Meeker in her recent report reminds us of just how big the online advertising opportunity is and how fast it’s expected to grow. According to Meeker, the online advertising industry is on [...]
PaasGo Offers Local Deals
TotalPaas’ hyperlocal social hub PaasGo (http://paasgo.com) has introduced their latest feature – Local Deals. PaasGo’s interactive map gives users the ability to find deals in their local area, by merely rolling their mouse over a golden dollar sign in the map. Deals are aggregated from some of the most popular deal sites on the web [...]
Online Monetization for the Local Media Company
We’ve heard it all over and over again about the local media companies… They’re dinosaurs They can’t monetize online They are a dying breed There’s a stigma in the market that local media companies can offer nothing more than an online news portal, and that their biggest assets, their local brand and relationships cannot be [...]
The Very Essence of Hyperlocal
There’s been a lot of banter now about this thing we refer to as ‘hyperlocal.’ I figured the time has come to break it down. According to Wikipedia, “The term hyperlocal… connotes having the character of being oriented around a well defined, community scale area with primary focus being directed towards the concerns of its [...]
Facebook
RSS
Twitter