localAD is a simple self-serve geo-based advertising platform designed for small and medium businesses to manage. TotalPaas’ patent-pending Cost per Distance (CPD) ad model gives local advertisers the ability and power to control their advertising coverage area as a radius from any point on a map. With localAD, all sizes of businesses will discover native advertising at its simplest form and most affordable based on their type of businesses and not their size. Local media companies do not need a dedicated digital marketing and advertising team with localAD. With built-in simplicity for creating and managing ad campaign, localAD empowers local businesses to drive their own targeted advertising campaigns and market their business at anytime. This alleviates local media companies from the overhead of online ad creation while providing them with new opportunities for mixed media and native advertisement.
PATENT-PENDING ADVERTISING TECHNOLOGY
TotalPaas’ patent-pending Cost per Distance (CPD) pricing model moves local advertisers beyond CPM/CPC models. With CPD, local businesses can determine their targeted geographic advertising area. The broader the coverage (larger area), the higher the cost for ad placement. This model allows all sizes of business to target their advertisement based on their types of business rather than participating in a bidding system for impressions on a different level of budget. A local flower shop no longer has to compete against a four-star hotel for online impressions but only invest in the targeted coverage of its audience.
THE TOTALPAAS ADVANTAGE
- Visitors are more likely to engage with ads because the ads are more relevant and targeted to their locale.
- Advertisers scale their promotional program and target the audience at the neighborhood level, on a zip code basis or miles coverage.
- Visitors have higher trust in the ads because it’s relevant to their locale and delivered through a platform backed up by a trusted local brand.
- All sizes of advertising budget has the ability for unique and effective method of local advertising.
- Advertisers have the ability to dynamically change advertising content and offers at any time during the ad campaign.
- Self-serving ads network, including a payment gateway, makes it simple for advertisers and local media outlets to manage.
- Community and Private Buzz Boards
- Multi-tier Directory Listings
- Local Targeting Sponsored Ads
- Display Ads
- Featured Events